“Producing a form is to invent possible encounters; receiving a form is to create the conditions for an exchange, the way you return a service in a game of tennis…It is the horizon based on which the the image may have a meaning, by pointing to a desired world, which the beholder thus becomes capable of discussing, and based on which his own desire can rebound. This exchange can be summed up by a binomial: someone shows something to someone who returns it as he sees fit.”
—Nicolas Bourriaud. Relational Aesthetics. p23
